Amy McElroy

Experience: 10+ Years as a Communications Professional
Who I am: Content Strategist | Creative Problem Solver | Data Driven Decision Maker
Field: Higher Education | Non-Profit Associations

Director of Communications & Content Strategy
American Association of Colleges of Nursing | 2016-present

• Develops web strategies for content development, user experience, and continuous quality improvement.
• Collaborates with departments to create web content and digital tool kits
• Communicates content performance and engagement through analytic reports
• Provides gap analyses for web and marketing content
  

Associate Director of Communications
American Association of Colleges of Nursing | 2014-2016

• Provided project management of web projects with internal staff and external developers
• Developed marketing materials for all departments, including, graphics, templates, brochures, handouts, and flyers
• Responsible for dissemination of press releases, annual reports, newsletters, and social media posts
• Completed website redesigns in 2010 and 2017
• Promoted three times since 2009

University of North Texas
Masters in Professional & Technical Communications | Expected Graduation May 2023

Sam Houston State University
Bachelor of Arts, Political Science | December 2007

Writing & Editing: Microsoft Word (pro), Pages (pro), MadCap Flare (novice)

Designing: Adobe Photoshop (novice), Canva (pro), PiktoChart (pro), HTML (pro), CSS (novice)

Content Management Systems: DNN Platform CMS (pro), Wordpress.com (novice)

Single Sourcing: MadCap Flare (novice)

Screencasting: Camtasia (novice)

Analyzing & Managing Content:

Microsoft Excel (pro), Google Sheets (pro), Numbers (novice), Evernote (pro), Trello (novice) Google Analytics (pro), MadCap Flare (novice), SwiftType Site Search (pro), Screaming Frog (novice), Crazy Egg (novice)

Managing Projects & Teams: Microsoft Teams (pro), Trello (novice), Writemaps (pro)

Accessibility Knowledge: WCAG 2.0 & WCAG 2.1 (Level A, AA) (novice)